What happens when everyone has the ability to publish? One thing that happens is the traditional media industry loses much of its power, over both the content that people read and the advertising that helps support it — but the other thing that happens is a profusion of content of all kinds, from «citizen journalists» to brands and advocacy groups and everything in between. How can media entities take advantage of this phenomenon without losing their way in the process?
In a nutshell, that’s the dilemma that Ed Sussman tackles in a recent post on Pando. Sussman, CEO of a site called Buzzr, is a former president of FastCompany.com who helped turn the website into an early hybrid of publisher and platform — or what Jonathan Glick of Sulia has referred to as a «platisher» (a horrible-sounding term that I sincerely hope will never catch on).
As Sussman notes, one…
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